About Us

Person standing beside clothing racks in a boutique, wearing a gray blazer and black turtleneck. Various shirts and jackets are displayed, with bags on shelves above.

Our story begins way back in 2002 when our founder Iuliia Grinkiv had just moved to Luxembourg and realised that the genre of clothes that she liked to buy and wear were difficult to come by in the Grand-Duchy.

After a couple of years of going to Italy to shop for herself and being asked by friends for recommendations and shopping assistance, she started her showroom in 2011.

The Luxembourgish offer of fashionable clothes has evolved quite a bit since then, and so has our founder’s business - from her daughter’s bedroom to a designated space in her own home to now, a fully-fledged boutique in the heart of Diekirch.

Known for her keen eye, adaptable style and honest opinion, Iuliia Grinkiv has established herself as a trusted Fashion Buyer for shops around the world.

Now, she brings her knowledge to use in her own boutique in which you can find everything from clothes over shoes and bags up to accessories, hand-picked by our owner from the most well-known and loved Italian mid-range brands.